I took a 9 month copywriter course during the fall 2013 to summer 2014 in Helsinki, during which we listened to a lot of lectures from prestigious advertising people and copywriters, and of course made our own assignments.
In this assignment we needed to create an outdoor campaign for the Finnish Red Cross. This is not the version I gave to be reviewed, as based on the feedback ("Too much text") I have shortened the text.
The translated version:
Loneliness.
The job or study of your dreams in a new city.
The price of the dream is loneliness.
From the website www.beafriend.fi you can find the Red Cross in your city and all the possibilities it offers for finding new relationships. Don't be left alone.
My biggest struggle in writing is that I want to write way too much. I love writing but the art of summarizing is not always there. And the winner does not usually say the most but s/he says the least one has to say in order to convey the message. I have to say I am becoming better at it, as even a stubborn person like me has started to get the feedback. However it is often better to have too much to say so that you have a lot of material to take away from. Cutting is always easier than adding, I try to think.
In this assignment we needed to create an outdoor campaign for the Finnish Red Cross. This is not the version I gave to be reviewed, as based on the feedback ("Too much text") I have shortened the text.
The translated version:
Loneliness.
The job or study of your dreams in a new city.
The price of the dream is loneliness.
From the website www.beafriend.fi you can find the Red Cross in your city and all the possibilities it offers for finding new relationships. Don't be left alone.
My biggest struggle in writing is that I want to write way too much. I love writing but the art of summarizing is not always there. And the winner does not usually say the most but s/he says the least one has to say in order to convey the message. I have to say I am becoming better at it, as even a stubborn person like me has started to get the feedback. However it is often better to have too much to say so that you have a lot of material to take away from. Cutting is always easier than adding, I try to think.
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